Augsburg TV | Velluto in an interview with Leopold Wagner and Funkenwerk Augsburg
Emotional Products and Multiple Use Cases
In a recent interview with Augsburg TV, Leopold revealed the founders' deep-rooted connection to the city of Augsburg and how they used their passion to transform ordinary products into emotional and niche brands. Velluto's story is a shining example of how a strong connection to a hometown can shape a company's success.
Augsburger at heart
Founding Velluto was a labor of love for Leopold and Daniel. They recognized the rich history and unique character of their hometown of Augsburg and decided to incorporate it into their products. What once started as simple glasses cleaning cloths became something much more meaningful. Velluto enchanted the world of glasses cleaning by capturing the essence of Augsburg and the Bavarian lifestyle and infusing it into their designs.
Love of home as a source of inspiration
Particularly outstanding is the "Bavaria Cloth" in the traditional Bavarian design, which illustrates Velluto's close connection with Augsburg and the charm of the Bavarian lifestyle. With this cloth you can not only clean your glasses, but also feel a touch of Bavarian culture.
Velluto is currently working on a "Cities Line" for their microfiber towels, with Augsburg being one of the first designs. This clearly shows how keen the company is to honor its roots and pay tribute to the cities that inspired them. Velluto has recognized that their products are not just objects, but can embody memories and emotions.
The Funkenwerk of the Technical University of Augsburg
The Funkenwerk project provided Velluto with a unique opportunity to increase her reach through the Rocketeer Festival and through interviews like this one with Augsburg TV. It has enabled her to share her inspiring story with the world and further her mission to proudly represent Augsburg.
In the interview, Leopold emphasized the importance of collaborating with local resources and talent in Augsburg. Thanks to the support of three dedicated students, Velluto was able to tackle many more ideas and topics than they would have managed on their own. The creativity and know-how of the Augsburg community have contributed significantly to the development of innovative products.
Positive influence
Another aspect that sets Velluto apart is its strong social responsibility and active involvement in supporting the local community. Leopold emphasized this in the interview: "We believe that companies should have a positive impact on society. We want to give something back to our city, which has given us so much." Velluto is involved in various projects and initiatives to strengthen Augsburg and support local people.
In Leopold's words: "We are proud to represent Augsburg and share our city's heritage with the world. Our products are not just glasses cleaning cloths, but a piece of Augsburg that everyone can wear." Velluto shows us that true passion and connection to the hometown can be the foundation for a successful and meaningful company.
Here is the full interview:
https://www.augsburg.tv/mediathek/video/vorsprung-schwaben-funkenwerk-hsa-baramundi-und-sfachl/