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Designed to stay.

Built for the ride.

Built for the details: the quiet roads, the tight turns, the early mornings, the post-ride espresso. Velluto is for cyclists who care about how they feel on the bike — and how they move through the world off it.

MANIFESTO
OUR VISION

RIDE FAST. LIVE SLOW.

Cycling as a lifestyle. Performance with soul.
Inspired by Italian roads, rituals, and rhythm.

OUR STORY

Velluto [Italian: velvet] was created in the summer of 2023 on the eastern edge of Lake Garda. Inspired by long rides, chilled white wine, and sun-drenched afternoons, the idea was simple: build performance eyewear with Italian soul.

VellutoVisione™ LENS TECHNOLOGY

Clarity

See more. React faster.
VellutoVisione™ lens technology boosts contrast so you catch every curve, crack, and shadow — even at speed.

Protection

No fog. No scratches. Full UV400.
With anti-fog, anti-scratch, and hydrophobic coatings, your lenses stay clear through sweat, rain, and glare.

Lightness

Featherweight. All-day wear.
Frames made from sustainable Bio-TR90 feel barely there — ergonomic, durable, and built to move with you.

A WORD FROM THE FOUNDER

We believe cycling is more than watts and segments. It’s a lifestyle — a culture. A way of moving through the world with purpose and pleasure. Velluto was created for those who ride fast but live slow.

— Leopold Wagner, Founder

VELLUTO STRADAPRO
FAQ
CONTACT